Our Story

Two Sisters, Ivy & Grace

Ivy and Grace was founded by two sisters who shared one simple belief: every woman deserves to feel completely at home in what she wears.

What began as a small boutique in Sydney has grown into something bigger — but its core has never changed.

How It All Started

It started with an argument over a sweater.

Two sisters. Two completely different body types, styles, and ideas about how fashion should feel. What looked beautiful on one felt completely wrong on the other. They laughed about it for years — until they realized that almost every woman they knew had the same problem.

Clothes designed for one type of woman. One narrow idea of what a good fit was actually supposed to mean. So they decided to build something different.

Chosen for Real Women

Every piece in our store is hand-selected based on one question: does this actually look good on someone, or does it just look good on a hanger?

We don't follow trends. We look for clothing that works in real life — styles that move with you, that fit without hassle, and that make you feel like yourself on a really, really good day.

From Sydney, For Everyone

Our customers in Sydney came to us in ways we never expected. They came in for one dress and stayed an hour. They brought their daughters, their mothers, their best friends.

They trusted us. And when a woman trusts you with how she wants to present herself to the world — that's not something you take lightly.

That trust is why we grew. And it's what we carry into everything we do.

A Space Built for You

Ivy and Grace isn't about fast fashion or constant reinvention. It's about finding the pieces that make you stop scrolling — the pieces you can already picture yourself wearing.

Whether you've been with us from the start or you're discovering us for the first time: welcome. We built this for you.

With love,
The Sisters, Ivy & Grace 🤍